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Virgin Trains platform painted with words from It's a Wonderful Life

Virgin Trains

Virgin Trains

High volume stencils project

This Virgin Trains campaign helped spread a message of kindness at Christmas, in association with charity Rethink.

The entire script of the iconic festive film ‘It’s A Wonderful Life’ was re-created on station platforms from London to Glasgow.

Technical info

Dimensions: Paragraphs of 3 lines of text, 2.4M long, 80 paragraphs per platform

Material: Polyester film, 125 micron ( 0.125mm).

Application: Painted to match the safety line using commercial aerosol sprayers onto varying platform surfaces.

We worked with commercial painters, Bagnalls application team, to oversee how stencils were applied.

Project details

Location: 15 train platforms between London and Glasgow

Artwork: The entire script of the film was received in Word. We recreated, using the selected fonts, into a drawing/ cutting file. ‘Bridges’ were added to hold in ‘floating’ letter centres. Each platform had a section of the film script, ending with the words to Auld Lang Syne in Glasgow Central.

Manufacturing: 15 rolls of 80 stencils were butted together to be rolled out and spray-painted easily.

“Spread a little kindness”
Thousands of stencils were cut and applied to station platforms from London Euston to Glasgow Central. Virgin Trains, with their charity partner, Rethink mental illness developed this idea - getting their idea into actuality is where we come in!

This Virgin Trains’ ‘Behind the scenes’ video shows how it was done...
Video credit – Virgin Trains

I'd like to say a huge thank you on behalf of our team for the incredible hard work you've put in to make this campaign a success.

There's no way we could have done it without your tireless efforts, and we're so appreciative of your proactive attitude that you have all shown throughout.

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