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Temporary ground marking for the London Marathon

Using Stencils for Branding at Marathons & Sporting Events

Create Temporary Branding for Marathons using Stencils

As the 2025 running season unfolds, temporary event branding has taken centre stage in marathons and races worldwide. From motivational slogans to sponsor promotions, directional signage, mile markers, and water station indicators, these elements have enhanced the runner's experience and event organization.​

Why Use Temporary Stencils for Sporting Event

Temporary stencils are ideal for marking race routes, start and finish lines, sponsor logos, directional signage, and event zones. They allow the creation of high-impact visuals directly on pavements, roads, or park pathways without leaving a permanent mark.

Stencils can be applied quickly with spray paint, chalk-based paint, or even through clean graffiti methods (using water and pressure washing), offering an eco-conscious choice for public spaces.

Key Benefits

  • Quick Application: Easily applied the day before or morning of the event.
  • No Surface Damage: Temporary marking paint is designed to be removed or fade naturally without affecting the surface.
  • Custom Designs: Tailored to your event branding, sponsor logos, route markers, or crowd control signage.
  • Cost-Effective: Reusable options available for multi-day events or tours.
  • Eco-Friendly Options: Clean graffiti methods avoid using paints altogether, using only water to reveal designs.

Ideal Uses

  • Motivational Slogans Boosting Runner Morale
  • Directional Signage and Mile Markers Enhance Navigation
  • Water Station Signage Ensures Hydration
  • Start and Finish Line Markers
  • Sponsor Logos Along Race Routes Increasing Brand Visibility
  • Queue and Waiting Area Markings
  • Festival and Post-Event Celebration Branding

Temporary ground marking being applied on the road for the London Marathon

Plan Ahead for Summer Events

Summer weekends are busy with sporting events across the UK. If you’re organising a marathon, cycling tour, fun run, or outdoor sporting event, planning your temporary branding early ensures your custom stencils are ready in time. 

Need help creating custom stencils for your event?

Get in touch with us to discuss your designs and options for temporary event branding. 

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