Possibly the biggest stencil project in the UK ever:
‘It’s a wonderful life’ has a magical ring to it and you would be hard pushed not to know that this is the UK’s, and most of the rest of the world’s, favourite Christmas movie of all time.
No wonder then that this sparked an idea for Stef Midmer and the PR team at Virgin Trains. Working with Lucy McGettigan and Joe Burdon of The Romans, this merging of minds has developed into a really creative and thought- provoking approach to marketing Virgin Trains’ Christmas message of 2018.
They decided to paint the script of heart-warming Christmas classic, ‘It’s a Wonderful Life’, along the length of its route from London to Glasgow. Next step was to source a stencil maker who had the skills and experience to cope with such a large scale project.read more..