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Massive stencils along full length Virgin Trains platforms

Massive stencils along full length Virgin Trains platforms

Possibly the biggest stencil project in the UK ever:

‘It’s a wonderful life’ has a magical ring to it and you would be hard pushed not to know that this is the UK’s, and most of the rest of the world’s, favourite Christmas movie of all time.
 
No wonder then that this sparked an idea for Stef Midmer and the PR team at Virgin Trains. Working with Lucy McGettigan and Joe Burdon of The Romans, this merging of minds has developed into a really creative and thought- provoking approach to marketing Virgin Trains’ Christmas message of 2018. 

They decided to paint the script of heart-warming Christmas classic, ‘It’s a Wonderful Life’, along the length of its route from London to Glasgow. Next step was to source a stencil maker who had the skills and experience to cope with such a large scale project.

The ‘It’s A Wonderful Line’ initiative has been developed with Virgin Trains’ charity partner, Rethink Mental Illness, in recognition of how difficult the festive period can be for some, and the positive impact that simple acts of kindness can have. The campaign directed customers – via a URL below the script – to information, advice, and support around mental health and the words from the script were recreated using stencils on 14 major city station platforms from London to Glasgow. Glasgow's script includes words from Auld Lang Syne
 

Laser Cutting Services were delighted to be approached, to win the contact, to produce the cutting files and manufacture the stencils required. These hundreds of metres of stencils were applied at each of 14 stations. Some 7.5Kms of stencils were produced in total! Bagnalls, the commercial decorating contractor was tasked with applying the stencils to the platforms starting with London Euston on 22 November.

 

Some Virgin Train travellers will no doubt make it a quest to visit every station to read the entire script for themselves… 

1. London Euston, Platform 3, 22-Nov
2. Rugby, Platform 2, 23-Nov
3. Birmingham International, Platforms  2 and 4, 27-Nov
4. Birmingham New Street, Platform 4, 28-Nov
5. Stafford, Platform 3, 29-Nov
6. Stoke-on-Trent, Platform 2, 30-Nov
7. Crewe, Platform 1, 03-Dec
8. Warrington Bank Quay, Platform 3, 04-Dec
9. Liverpool Lime Street, Platform 9, 05-Dec
10. Manchester Piccadilly, Platform 6, 06-Dec
11. Preston (Lancs), Platform 3, 10-Dec
12. Penrith, Platform 2, 11-Dec
13. Carlisle, Platform 1, 12-Dec
14. Glasgow Central, Platform 2, 13-Dec

If you need any more advice you may want to check out our extra extra large scale stencils  page.

Here's some more pics of the stencils being applied.

Sand bags are required to weigh down the stencil for spray painting.

spray-painting-prep-of-stencil-for-virgin-trains-campaign

 

The De Walt paint sprayer was really effective at appying the water based paint to the #it'sawonderfulline stencil. Yellow was  chosen to match the safety line on all patforms.

spray-painting-virgin-trains-its-a-wonderful-line-stencil

Once the entire stencil roll was spray painted, each stencil was carfully removed leavig the script on each platform.

extra-large-stencil-panel-for-25-metre-virgin-train-platform

 This shot shows the finished platform at London Euston, winding way into the distance, with all the paragraphs applied.

its-a-wonderful-line-stencil-along-entire-virgin-trains-platform

 

Or check out these links

#itsawonderfulline

Itsawonderfulline.com

wearetheromans.com
 
bagnalls.co.uk

 

You can read ( or watch the video of) the entire Virgin Trains Behind the Scenes peice here

 

About the Author

lasercutit lasercutit

@lasercutit
'lasercutit' is the MD and genius heading up her team of talented creatives. We have skills, experience and expertise in all things laser cutting and stencils.

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About LCS

Sarah stared her business over 20 years ago, making stencils and providing laser cutting to companies and designers all over the world.

She is supported by an able team of creatives, marketeers and techy whizzes who ensure you get a quality product on time.