Possibly the biggest stencil project in the UK ever:
‘It’s a wonderful life’ has a magical ring to it and you would be hard pushed not to know that this is the UK’s, and most of the rest of the world’s, favourite Christmas movie of all time.
No wonder then that this sparked an idea for Stef Midmer and the PR team at Virgin Trains. Working with Lucy McGettigan and Joe Burdon of The Romans, this merging of minds has developed a really creative and thought- provoking approach to marketing Virgin Trains’ Christmas message of 2018.
They decided to paint the script of heart-warming Christmas classic, ‘It’s a Wonderful Life’, along the length of its route from London to Glasgow. Next step was to source a stencil maker who had the skills and experience to cope with such a large scale project.
The ‘It’s A Wonderful Line’ initiative has been developed with Virgin Trains’ charity partner, Rethink Mental Illness, in recognition of how difficult the festive period can be for some, and the positive impact that simple acts of kindness can have. The campaign will direct customers – via a URL below the script – to information, advice, and support around mental health and they have recreated the words from the script using stencils on 14 major city station platforms from London to Glasgow. Glasgow's script includes words from Auld Lang Syne
Laser Cutting Services were delighted to be approached, to win the contact and to produce cutting files and the hundreds of stencils required. These hundreds of metres of stencils are being applied at each of 14 stations. Some 7.5Kms of stencils were produced in total! Bagnalls, the commercial decorating contractor is tasked with applying the stencils to the platforms starting with London Euston on 22 November.
Some Virgin Train travellers will no doubt make it a quest to visit every station to read the entire script for themselves…1. London Euston, Platform 3, 22-Nov
2. Rugby, Platform 2, 23-Nov
3. Birmingham International, Platforms 2 and 4, 27-Nov
4. Birmingham New Street, Platform 4, 28-Nov
5. Stafford, Platform 3, 29-Nov
6. Stoke-on-Trent, Platform 2, 30-Nov
7. Crewe, Platform 1, 03-Dec
8. Warrington Bank Quay, Platform 3, 04-Dec
9. Liverpool Lime Street, Platform 9, 05-Dec
10. Manchester Piccadilly, Platform 6, 06-Dec
11. Preston (Lancs), Platform 3, 10-Dec
12. Penrith, Platform 2, 11-Dec
13. Carlisle, Platform 1, 12-Dec
14. Glasgow Central, Platform 2, 13-Dec
If you need any more advice you may want to check out our extra extra large scale stencils page.
Here's some more pics of the stencils being applied.
Sand bags are required to weight down the stencil for spray painting.
The De Walt paint sprayer is really effective at appying the water based paint to the #it'sawonderfulline stencil. Yellow was chosen to match the safety line on all patforms.
Each stencil has a paragraph of the 'it's a wonderful life' script, is 2.4 metres long and hundreds of paragrpahs were applied to eaach platform
This shot shows the finished platform at London Euston, winding way into the distance, with all the paragraphs applied.
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You can read the entire Virgin Trains Press release here